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CHOICE CUTS OF THE WEEK
ABOUT FRIES'n'GRAVY WHAT THE HELL IS THIS?!!... CONNECTED LINKAGE disinformation good magazine more links still to come
the ARCHIVES
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Sunday, June 3, 2007
Whatever Happened to Grant Hill? 'Miles Thrist' is nothing new. He's 10 inches of vinyl that Coca-Cola, the parent company of Sprite hoped would get them more of the lemon flavoured market share. Hip hop is still treated as the bastard step child of the music industry, but no one can deny how it has rose through the years to cross gender, age and race groups. One can say that the white audience now dwarfs the black audience at this point in time. Taping into the one billion dollar a year industry that is hip hop, is nothing new for Sprite. Going as far back to 1984, Sprite was quick to jump into the urban market. Using a tweener of the original old school (Grandmaster Flash, DJ Red Alert etc,) and the then 'new' school (LL Cool J, Run DMC, Just-Ice etc), Kurtis Blow as their first urban advertising icon. Rap as it was known then, would grow to become a culture called hip hop and as the second age of hip hop was about to get into full effect Sprite launched their 'Obey Your Thirst' campaign, featuring an eclectic mix of performers. The resurrgence was first brought by highly respected rappers, CL Smooth & Pete Rock in one commercial and Grand Puba in the other as they both freestyled about Sprite in 95. In 1996, hip hop and South Asian culture began to intertwine (thank the Wu Tang Clan for that) and coast rivalries were at their peak. Although the commercials were very cool, to hip hop heads, they could be seen as a sign of bridging the gap between all the coasts. Rappers from many coasts united under Voltron, an animated robot who fights evil. Goodie Mob (representing Southern hip-hop) piloted the Blue Lion, Mack 10 (representing West-Coast hip-hop) piloted the Yellow Lion, Fat Joe (representing East-Coast hip-hop) piloted the Green Lion, Common(representing Midwest hip-hop) piloted the Red Lion and Afrika Bambaataa (a hip-hop legend and pioneer). To top it all off they had a blazing mic!!! Ah, great memories. It was followed by the forgotten by most but still awesome commercial campaign entitled 'The Five Deadly Women' (a take of the famous Shaw Brothers' Five Deadlly Venoms film) which featured a kung fu master, Kool Keith (known as Dr. Ultra for those hip hop heads with a crazy memory such as myself) battling five female emcees that included, Angie Martinez, Mia X, Roxanne Shante, Amil, and Eve. [sorry, i couldn't find a video for this folks] The Sprite and cool rapper trend seemed to go quietly into the sunset in 1997, as the last commercials featured, AZ and Nas doing an homage to the steps freestyle in Wildstyle, and MC Shan and KRS One having a nice 'friendly' in ring battle. So, yes thanks to youtube.com you can relive these classics of hip hop and wince each time you have to sit through another Lebron and Miles Thirst commercial. or you can click the links below. Obey your thirst. ::Kurtis Blow:: ::Grand Puba 'jerking it':: ::CL Smooth & Pete Rock (check the beat...sound familiar? add some Mozart, I know you can.):: ::VOLTRON!:: ::What up son?! Firm Biz (ft. AZ and Nas):: ::MC Shan vs KRS:: bonus side for your order! ::Grant Hill Drinks Sprite:: my favourite Sprite commercial and saying for a time...'Grant Hill drinks Sprite!" Labels: music colin [
12:35 PM ]
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3 Comments:
that's so serious. i always loved sprite. but was it because of these ads???
then again, 7UP ain't so bad...but it HAS TO BE in a bottle. ice cold. served up with sushi. in thailand.
oh!
By
jay d, at June 29, 2007 at 6:21 AM
that sprite commercial has got the be the sickest commercial of the 90's...hands down...im a hardcore Nas fan...but man CL Smooth was just.....tooooo smooth :D
btw have u tried the new 7UP with an extra lemon squeeze??? its crazzyyyyyy!!!
By
Deafff, at July 4, 2007 at 5:00 PM
haha new 7UP? where do you get that??????
all i know is...7UP in a glass bottle...you cannot beat that.
By
jay d, at July 5, 2007 at 6:14 AM
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